Sidekick

Insight x Creative x Entertainment x Experience

An audience-led
studio growing
brands through
EntertainmentContentExperiencesGamingDistribution

MattelDisneyNetflixP&GAmazonHBOWalmartMarvelNickelodeon

01 / About

We help youth brands understand what
audiences care about and turn those insights into
things worth watching, playing and participating in.

02 / Services

From understanding audiences to
identifying opportunities, developing
ideas, and bringing them to life.

Sidekick is an audience-led creative studio built around a simple idea: help brands make things audiences actually want.

01 / Insight

Understand what audiences actually want and uncover where the brand has an opportunity to connect.

02 / Creative

Turn what we learn into strategies, concepts, and creative ideas worth making.

03 / Entertainment

Bring the strongest ideas to life across media, commerce, retail, gaming, and experiences.

04 / Experience

Create participatory experiences that bring audiences into the story across products, platforms, games, and emerging technology.

03 / Case Studies

Four ways audience understanding
becomes entertainment, content,
and experience.

Selected
work.

Draft case-study preview
Attribution and results to confirm

Angry Birds characters riding together on a track

01 / Insight / Creative / Entertainment

Angry Birds
Turning a channel into a fan-growth engine.

A two-year channel strategy shaped by audience behavior, content optimization, and four original series designed to deepen engagement and reach new fans.

The cast of Total Drama Island gathered at the dock

02 / Entertainment / Experience

Total Drama Island
Extending fandom into playable worlds.

A draft interactive-franchise story spanning Roblox, gaming, animation, social, and opportunities for digital and physical merchandise.

The young Star Trek Scouts crew and their intergalactic pets

03 / Creative / Entertainment

Star Trek Scouts
A beloved universe for its youngest explorers.

A character-led animated series that translates the optimism, teamwork, and adventure of Star Trek for a new preschool audience.

A blue Adidas jacket and Bored Ape character inside a digitally transformed train carriage

04 / Creative / Experience

Adidas Into the Metaverse
Bridging physical style and digital culture.

A visual identity film connecting Adidas's physical and virtual worlds through location filming, LiDAR environments, product scanning, and experimental 3D image-making.